MPOWERED is Milbank’s blog and company newsletter, empowering you with knowledge and information about all things Milbank. MPOWERED is published by Milbank Marketing. Please submit your feedback, suggestions and news items to:

Milbank to exit generator line to focus on primary business

KANSAS CITY, Mo., March 23, 2017 – Milbank announced today its intention to exit the generator market to focus resources on its principal business of metering equipment, electrical enclosures and enclosed controls. As of June 30, 2017 Milbank will no longer sell generators.

This marks the end of a seven-year partnership with Briggs & Stratton, Milwaukee-based engine, power equipment and generator manufacturer.

“Briggs & Stratton has been a great partner for the last several years. We have worked together to offer a premier product to the electrical channel and have been successful in doing so. However, we see significant opportunity to grow our metering and enclosure products and are refocusing our efforts to those lines,” explained Brad Skinner, Milbank president.

Briggs & Stratton plans to continue selling their home standby generators through the electrical distribution channel under its own brand, and will work with the Milbank team to transition the business.

Milbank will continue to offer its transfer switch products, including the manual transfer switch, Vigilant® and SynapSwitch™ as part of its enclosed control product line.

“We value our distributor partners and will ensure access to the same high quality products and services under the Briggs & Stratton name,” explained Chris Buelow, vice president of sales and marketing for Milbank. “I am encouraged by the excitement of the Briggs team to continue to support our customers.”